Consumer Behaviour Completed Lecture Notes
Subject notes for UniMelb MKTG90008
This is the completed lecture notes for MKTG90008 Consumer Behaviour.
It is precise and includes diagrams, graphs and tables.
It is perfect for previewing a lecture, assignments, revision and last-minute cramming.
Seminar 1 - Introduction and Overview
Seminar 2 - Decision Making and Consumption Experience
Seminar 3 - Culture and Consumer Behaviour
Seminar 4 - Reference Groups and Social Class
Seminar 5 - N/A (Easter Holiday)
Seminar 6 - N/A ( student presentation)
Seminar 7 - Perception
Seminar 8 - Personality and Self-Concept
Seminar 9 - Learning & Memory
Seminar 10 - Understanding & changing consumer attitudes
Seminar 11- Symbolic Consumption
Seminar 12 - N/A (revision week)
Semester 1, 2018