Consumer Behaviour Completed Lecture Notes

Description

This is the completed lecture notes for MKTG90008 Consumer Behaviour. It is precise and includes diagrams, graphs and tables. It is perfect for previewing a lecture, assignments, revision and last-minute cramming. Topics: Seminar 1 - Introduction and Overview Seminar 2 - Decision Making and Consumption Experience Seminar 3 - Culture and Consumer Behaviour Seminar 4 - Reference Groups and Social Class Seminar 5 - N/A (Easter Holiday) Seminar 6 - N/A ( student presentation) Seminar 7 - Perception Seminar 8 - Personality and Self-Concept Seminar 9 - Learning & Memory Seminar 10 - Understanding & changing consumer attitudes Seminar 11- Symbolic Consumption Seminar 12 - N/A (revision week)