UniMelb

Semester 1, 2018


Consumer Behaviour Completed Lecture Notes

31 pages

6,581 words

$59.00

4

Description

This is the completed lecture notes for MKTG90008 Consumer Behaviour.

It is precise and includes diagrams, graphs and tables.

It is perfect for previewing a lecture, assignments, revision and last-minute cramming.

Topics:
Seminar 1 - Introduction and Overview
Seminar 2 - Decision Making and Consumption Experience
Seminar 3 - Culture and Consumer Behaviour
Seminar 4 - Reference Groups and Social Class
Seminar 5 - N/A (Easter Holiday)
Seminar 6 - N/A ( student presentation)
Seminar 7 - Perception
Seminar 8 - Personality and Self-Concept
Seminar 9 - Learning & Memory
Seminar 10 - Understanding & changing consumer attitudes
Seminar 11- Symbolic Consumption
Seminar 12 - N/A (revision week)