Summary Notes for Marketing Management (H1)
Subject notes for UniMelb MKTG90004
This is the summary notes for Marketing Management for 2017 Semester 2. It has included all the summary in the lecture slides. Thus, it provided a detailed summary to prepare the exam. Additionally, I got H1 (83 marks) in this subject. Good Luck for exam.
Week 1: What is marketing?
Week 2: Marketing Plans
Week 3: Marketing Reaserch
Week 4: Segmenting, Targeting and Positioning
Week 5: Consumer Behaviour
Week 6: Product and Brand decisions
Week 7: Distribution Decisions
Week 8: Pricing Strategies
Week 9: Communication strategies
Week 10: Marketing Metrics
Week 11: Services and Experience Marketing