Description

This is the summary notes for Marketing Management for 2017 Semester 2. It has included all the summary in the lecture slides. Thus, it provided a detailed summary to prepare the exam. Additionally, I got H1 (83 marks) in this subject. Good Luck for exam. Content list: Week 1: What is marketing? Week 2: Marketing Plans Week 3: Marketing Reaserch Week 4: Segmenting, Targeting and Positioning Week 5: Consumer Behaviour Week 6: Product and Brand decisions Week 7: Distribution Decisions Week 8: Pricing Strategies Week 9: Communication strategies Week 10: Marketing Metrics Week 11: Services and Experience Marketing


UniMelb

2017


50 pages

14,598 words

$29.00

17

Add to cart

Campus

MBS, Main

Member since

February 2018

Other related note