Summary Notes for Marketing Management (H1)

Description

This is the summary notes for Marketing Management for 2017 Semester 2. It has included all the summary in the lecture slides. Thus, it provided a detailed summary to prepare the exam. Additionally, I got H1 (83 marks) in this subject. Good Luck for exam. Content list: Week 1: What is marketing? Week 2: Marketing Plans Week 3: Marketing Reaserch Week 4: Segmenting, Targeting and Positioning Week 5: Consumer Behaviour Week 6: Product and Brand decisions Week 7: Distribution Decisions Week 8: Pricing Strategies Week 9: Communication strategies Week 10: Marketing Metrics Week 11: Services and Experience Marketing