Description

This is the summary notes for Marketing Management for 2017 Semester 2. It has included all the summary in the lecture slides. Thus, it provided a detailed summary to prepare the exam. Additionally, I got H1 (83 marks) in this subject. Good Luck for exam.

Content list:
Week 1: What is marketing?
Week 2: Marketing Plans
Week 3: Marketing Reaserch
Week 4: Segmenting, Targeting and Positioning
Week 5: Consumer Behaviour
Week 6: Product and Brand decisions
Week 7: Distribution Decisions
Week 8: Pricing Strategies
Week 9: Communication strategies
Week 10: Marketing Metrics
Week 11: Services and Experience Marketing


UniMelb

2017


50 pages

14,598 words

$44.00

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Author

Wendy

Campus

MBS, Main

Member since

February 2018

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