Product Management Exam Notes 2018

Description

This is Product Management 2018's comprehensive notes to prepare for the exam. It contains: 1. Graphs, diagrams, and illustration of theories in the lectures 2. Tables that summarizes content in a more convenient way 3. Definitions of terms/theories that weren’t explained in the lectures 4. Clearly labelled content that shows what stage of the PLC, Design Process, and Product Development Funnel each section is a part of 5. Fjord lectures Topics covered: Market Analysis, Conceptual Analysis, Product Strategy, Product Development, Program Strategy, Launch, Post-Launch Activities, and Monitoring & Repositioning