UniMelb

Semester 2, 2018


Product Management Exam Notes 2018

32 pages

8,877 words

$29.00

6

Description

This is Product Management 2018's comprehensive notes to prepare for the exam. It contains:
1. Graphs, diagrams, and illustration of theories in the lectures
2. Tables that summarizes content in a more convenient way
3. Definitions of terms/theories that weren’t explained in the lectures
4. Clearly labelled content that shows what stage of the PLC, Design Process, and Product Development Funnel each section is a part of
5. Fjord lectures
Topics covered: Market Analysis, Conceptual Analysis, Product Strategy, Product Development, Program Strategy, Launch, Post-Launch Activities, and Monitoring & Repositioning

Author

Audi

Campus

UniMelb, Parkville

Member since

May 2017