Monash

Semester 2, 2018


BUYER BEHAVIOUR NOTES (EXAM REFERENCE)

39 pages

13,700 words

$29.00

13

Description

HD EXAM NOTES
CONCISE NOTES FOR EACH WEEK INCLUDING DIAGRAMS + TABLES + IMAGES
CLEAR & EASY TO REFER TO DURING THE EXAM

TOPIC LIST:
Week 1: Introduction
Week 2: Motivation, Ability and Opportunity (MAO)
Week 3: From Exposure to Comprehension
Week 4: Memory and Knowledge
Week 5: Attitudes and Persuasion
Week 6: Problem Recognition and Information Search
Week 7: Judgement and Decision Making
Week 8: Post-Decision Processes
Week 9: Social Influences on Consumer Behaviour
Week 10: Diversity and external influences
Week 11: Symbolic Consumer Behaviour
Week 12: Marketing, Ethics and Social Responsibility
Additional Notes

Author

JADE

Campus

Monash, Caulfield

Member since

May 2016