BUYER BEHAVIOUR NOTES (EXAM REFERENCE)

Description

HD EXAM NOTES CONCISE NOTES FOR EACH WEEK INCLUDING DIAGRAMS + TABLES + IMAGES CLEAR & EASY TO REFER TO DURING THE EXAM TOPIC LIST: Week 1: Introduction Week 2: Motivation, Ability and Opportunity (MAO) Week 3: From Exposure to Comprehension Week 4: Memory and Knowledge Week 5: Attitudes and Persuasion Week 6: Problem Recognition and Information Search Week 7: Judgement and Decision Making Week 8: Post-Decision Processes Week 9: Social Influences on Consumer Behaviour Week 10: Diversity and external influences Week 11: Symbolic Consumer Behaviour Week 12: Marketing, Ethics and Social Responsibility Additional Notes