Deakin

Semester 1, 2017


MMK101 Marketing Notes

24 pages

2,296 words

$39.00

2

Description

A complete and clear summary of everything needed for the exam. These notes cover all the bases of:

Marketing Overview
Planning, Strategy, and the marketing environment
Marketing Research
Consumer behaviour and consumer markets
Segmentation, targeting and positioning
Product
Price
Place
Promotion
Sustainable Marketing

Author

Angelica

Campus

Deakin, Melbourne Burwood

Member since

May 2018

Angelica's 1 other note