UTS

Summer session, 2017


Quality Succinct Marketing notes

20 pages

4,545 words

$29.00

3

Description

Covers all topics and weeks and includes information extracted from chapter readings

Topic Covered
-Market research
-Consumer Behaviour
-Markets: Segmentation, targeting, positioning
-Marketing Mix – Product
-Price
-Promotion
-Place
-Services, Social & Not-for-profit marketing
-Business buying behaviour
-Digital and International Marketing

Author

Elizabeth

Campus

UTS, Broadway & Markets

Member since

March 2018

Elizabeth's 1 other note