Description

very concise and easy to read!! All weekly lectures covered and everything you need to know for the exam! Topic List: -What is marketing? -Planning strategy and marketing environment -Marketing research -Consumer behaviour -Segmentation, targeting and positioning -Product -Price -Place -Promotion -Sustainable marketing


VU

Semester 1, 2017


17 pages

3,002 words

$29.00

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Campus

Deakin, Melbourne Burwood

Member since

March 2017