VU

Semester 1, 2017


EXAM MARKETING NOTES

17 pages

3,002 words

$29.00

Description

very concise and easy to read!! All weekly lectures covered and everything you need to know for the exam!

Topic List:
-What is marketing?
-Planning strategy and marketing environment
-Marketing research
-Consumer behaviour
-Segmentation, targeting and positioning
-Product
-Price
-Place
-Promotion
-Sustainable marketing

Author

Bianca

Campus

Deakin, Melbourne Burwood

Member since

March 2017