Semester 2, 2017

Detailed Course Summary/ Exam Notes (HD)

12 pages

2,467 words




Studied these notes religiously for the exam and helped me get the HD. They cover each important topic and focus points in the exam and have examples where necessary to aid in deeper understanding and give inspiration for examples to use in the exam. These will also help in completing the test by covering basic definitions and content in relation to the following topics:

- Overview of Buyer Behaviour & Marketing Strategy

- Situational Influences; Problem Recognition

- Information Search, Evaluating Alternatives

- Post Purchase Dissonance, Outlet selection and Purchase

- Internal Influences, Perception

- Learning

- Motivation, Personality & Emotion, Attitude and Attitude Change

- External Influences, Group Influence and Communication

- Australian Society, Lifestyle and Psychographics




RMIT, Melbourne City

Member since

February 2017

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