Consumer Behaviour NOTES
Subject notes for UTS 24202
NO NEED FOR THE TEXTBOOK!
All the study notes you need are here in these summaries (textbook and lecture).
It is a perfect substitute for the required textbook Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey (2017) Consumer Behavior, 1st Asia-Pacific Edition, Cengage Learning.(ISBN: 9780170362016)
Also great for general knowledge about business/ business workplace.
* Is a great study aid
* Will shorten study preparation and time
* Will get you a D or HD
Semester 2, 2017