NO NEED FOR THE TEXTBOOK! All the study notes you need are here in these summaries (textbook and lecture). It is a perfect substitute for the required textbook Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey (2017) Consumer Behavior, 1st Asia-Pacific Edition, Cengage Learning.(ISBN: 9780170362016) Also great for general knowledge about business/ business workplace. * Is a great study aid * Will shorten study preparation and time * Will get you a D or HD


Semester 2, 2017

46 pages

19,200 words



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