Monash

Semester 1, 2017


MKF1120 - HD COMPREHENSIVE NOTES

58 pages

7,904 words

$29.00

2

Description

Full, comprehensive notes for Marketing Theory and Practice. Useful for assignments, weekly quizzes and the final exam. Diagrams and explanations of content included. These notes helped me obtain a 90 (HD) for the unit.

Notes are organised by weekly topics:
WEEK 1 – WHAT IS MARKETING?
WEEK 2 – KEY MARKETING TERMS
WEEK 3 – MARKETING ENVIRONMENT
WEEK 4 – BUYER BEHAVIOUR
WEEK 5 – MARKETING INFORMATION
WEEK 6 – SEGMENTATION, TARGETING AND POSITIONING
WEEK 7 – PRODUCT
WEEK 8 – PRICING
WEEK 9 – DISTRIBUTION/PLACE
WEEK 10 – PROMOTION (COMMUNICATION) (IMC)
WEEK 11 – CURRENT ISSUES IN MARKETING PRACTICE
WEEK 12 – STRATEGY AND PLANNING

Author

Jessica

Campus

Monash, Clayton

Member since

June 2017