MKF1120 - HD COMPREHENSIVE NOTES

Description

Full, comprehensive notes for Marketing Theory and Practice. Useful for assignments, weekly quizzes and the final exam. Diagrams and explanations of content included. These notes helped me obtain a 90 (HD) for the unit. Notes are organised by weekly topics: WEEK 1 – WHAT IS MARKETING? WEEK 2 – KEY MARKETING TERMS WEEK 3 – MARKETING ENVIRONMENT WEEK 4 – BUYER BEHAVIOUR WEEK 5 – MARKETING INFORMATION WEEK 6 – SEGMENTATION, TARGETING AND POSITIONING WEEK 7 – PRODUCT WEEK 8 – PRICING WEEK 9 – DISTRIBUTION/PLACE WEEK 10 – PROMOTION (COMMUNICATION) (IMC) WEEK 11 – CURRENT ISSUES IN MARKETING PRACTICE WEEK 12 – STRATEGY AND PLANNING