Description

Full, comprehensive notes for Marketing Theory and Practice. Useful for assignments, weekly quizzes and the final exam. Diagrams and explanations of content included. These notes helped me obtain a 90 (HD) for the unit. Notes are organised by weekly topics: WEEK 1 – WHAT IS MARKETING? WEEK 2 – KEY MARKETING TERMS WEEK 3 – MARKETING ENVIRONMENT WEEK 4 – BUYER BEHAVIOUR WEEK 5 – MARKETING INFORMATION WEEK 6 – SEGMENTATION, TARGETING AND POSITIONING WEEK 7 – PRODUCT WEEK 8 – PRICING WEEK 9 – DISTRIBUTION/PLACE WEEK 10 – PROMOTION (COMMUNICATION) (IMC) WEEK 11 – CURRENT ISSUES IN MARKETING PRACTICE WEEK 12 – STRATEGY AND PLANNING


Monash

Semester 1, 2017


58 pages

7,904 words

$34.00

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Campus

Monash, Clayton

Member since

June 2017