Exam Preparation Note

Description

The notes was made based on the revision slides provided for preparing the exam. Contains: Week 1 The Role of Marketing Communication, IMC & Its Components Week 2 Brands, Branding & IMC Planning Week 3 Communication theory overview, The Communication Process, Models & Objectives Week 4 Target Markets & Target Audiences; Brand Positioning Week 5 Creative Strategy & Execution Week 6 Media Choices Week 7 Media Planning, Strategy & Execution, Budgeting Week 8 Advertising & Sales Promotion Week 9 Direct Marketing, Direct Response & Digital Week 10 Credibility builder: PR/Publicity, Experiential force of Sponsorship & Events