Monash

Semester 1, 2017


Exam Preparation Note

33 pages

5,969 words

$29.00

11

Description

The notes was made based on the revision slides provided for preparing the exam.

Contains:
Week 1 The Role of Marketing Communication, IMC & Its Components
Week 2 Brands, Branding & IMC Planning
Week 3 Communication theory overview, The Communication Process, Models & Objectives
Week 4 Target Markets & Target Audiences; Brand Positioning
Week 5 Creative Strategy & Execution
Week 6 Media Choices
Week 7 Media Planning, Strategy & Execution, Budgeting
Week 8 Advertising & Sales Promotion
Week 9 Direct Marketing, Direct Response & Digital
Week 10 Credibility builder: PR/Publicity, Experiential force of Sponsorship & Events

Author

Ronnie

Campus

Monash, Caulfield

Member since

June 2016