These notes were created using a combination of lecture slides and the textbook. They provide a comprehensive overview of all concepts covered, and are separated by topic. They are colour-coded and easy to follow, with comprehensive examples were appropriate. They helped me to achieve a great mark, and are a great study accompaniment for anyone undertaking Marketing Foundations!
NOTE: does not include content on marketing/advertising law.


Autumn session, 2016

69 pages

24,032 words



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UTS, Broadway & Markets

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February 2016