MARK221 Public Relations Concepts notes
Subject notes for UOW MARK221
UOW
Semester 1, 2016
MARK221 Public Relations Concepts notes
24 pages
6,878 words
$29.00
1
Description
Includes notes on the following topics:
- Introduction to Public Relations
- Origins of PR and Ethics & Professionalism
- PR Theories
- Strategic PR Planning & Management +
Research and Evaluation
- Media Relations + Internal Communication
- Consumer PR + B2B PR
Author
Alison
Campus
UOW, Wollongong
Member since
July 2015
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