UOW

Semester 1, 2016


MARK221 Public Relations Concepts notes

24 pages

6,878 words

$29.00

1

Description

Includes notes on the following topics:

- Introduction to Public Relations
- Origins of PR and Ethics & Professionalism
- PR Theories
- Strategic PR Planning & Management +
Research and Evaluation
- Media Relations + Internal Communication
- Consumer PR + B2B PR