These notes are an updated comprehensive guide to MMK:101 Marketing Fundamentals 2017 T2. They cover every week's lecture in depth, and are sure to guarantee a high mark on the end of trimester exam. The notes cover each week, including: What is Marketing, Planning, Strategy and the Marketing Environment, Marketing Research, Consumer Behaviour, Segmentation, Targeting and Positioning, Product, Price, Place, Promotion and Sustainable Marketing. The notes feature textbook definitions, along with the key Marketing concepts that will be assessed on the exam. These summary notes will allow for the multiple choice, short answer and extended-response sections of the exam to be answered effectively.


Semester 1, 2017

37 pages

5,467 words



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