The MKTG3118 course is based almost entirely off the textbook. These notes contain a summary of all 16 textbook chapters, as well as additional information from the lecture slides where necessary.

Each chapter is summarised concisely in 2-5 pages, which makes it very easy when you are studying for your final exam.

All key definitions, diagrams and theories are included. The diagrams are explained clearly which is very important for your final exam.


Semester 2, 2016

46 pages

10,817 words



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