Consumer Behaviour Study Notes (UTS)

Description

Full subject notes derived from lectures and textbook with diagrams included. Content includes: - An Introduction to Consumer Behaviour - The Psychological Core I — Motivation, Ability & Opportunity (MOA) - The Psychological Core II — From Exposure to Comprehension, Memory & Knowledge - The Psychological Core III — Attitudes - The Process of Making Decisions I — Problem Recognition & Information Search - The Process of Making Decisions II — Judgement & Decision Making Based on High Effort - The Process of Making Decisions III — Judgement & Decision Making Based on Low Effort - The Process of Making Decisions IV — Post-Decision Processes - The Consumer’s Culture I — Consumer Diversity - The Consumer’s Culture II — Social Class & Household Influences - The Consumer’s Culture III — Psychographics: Values, Personality & Lifestyle - The Consumer’s Culture IV — Social Influences on Consumer Behaviour