Entrepreneurial Marketing Course Summary (89% on exam)

Description

Study this well and you should at least get an H2!! I have comprised the entire course subject content into one whole document, including: 1) Lecture content w/ main concepts, diagrams and tables 2) All lecture reading summaries 3) Summary and extracts of extra readings lecturer recommended 4) Case studies discussed throughout the course 5) Critiques and solutions to theories you can apply (you need this for an H1!!) 6) Final examination tips Lecturer: Robin Canniford Received 90 on the exam Sold more than 50 notes in the past woohoo so you can trust me and my notes ;)