Services Marketing: An Asia-Pacific and Australian Perspective

Lovelock, Christopher et al

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Organisational Behaviour

McShane, Steven

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Marketing: Real People Real Choices

Solomon

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Marketing: Real People Real Choices

Solomon

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Notes

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Reviews

Very easy to read and chapters are well designed with case studies and real world examples.

Anonymous, Semester 1, 2017

Integrates marketing into management strategy

Anonymous, Semester 1, 2016