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MKF3461 Marketing Communication Summary Notes

Written by Laura

Organised and colour coded notes for MKF3461. Includes notes from online lectures, lecture readings...

46 pages, 9258 words

Marketing Communication Refined Final Exam Notes from an HD student 90%

Written by Ruby

These are a complete, refined and comprehensive set of exam notes that covers all topics for the sub...

68 pages, 27180 words

Key Concepts and Refined Explanations Marketing Communication from an HD student 90%

Written by Ruby

These are a refined and concise set of summary notes on some key concepts and topics that are promin...

16 pages, 6089 words

Integrated Marketing Communication Supplementary notes for exam revision

Written by Minh Thuy

Received HD for subject. Detailed notes curated specifically to understand IMC concepts for exam...

24 pages, 9475 words

D(74) MKF3461 Marketing Communication weekly NOTES

Written by Courtney

Includes weekly notes covering all topics in weeks 1-12 including: Week 1: The role of marketing...

46 pages, 8555 words

Exam Preparation Note

Written by Muru

The notes was made based on the revision slides provided for preparing the exam. Contains: Week...

33 pages, 5969 words

Marketing Communication HD Notes

Written by Damien

This document of summaries has been well-organised and set up in a way that is appealing, clean and...

25 pages, 2604 words

Marketing Communication Exam Notes

Written by Alex

Concise Marketing Communication notes covering all relevant weeks content.

20 pages, 3238 words

Marketing Communication Notes

Written by Jonathan

This note has lots of clear models, detail explanation, and vivid examples that will help you to be...

27 pages, 6619 words

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Reviews

Horrible Subject

Anonymous, Semester 1, 2019

Unit coordinator did a horrible job at the videos, extremely dry and insufferable. Loaded content in each video with minimal and confusing explanation.

Anonymous, Semester 2, 2018

Followed the sample example for the brand identity prism which got a HD+ and had the same marking guide but I was missing a link to the brand (which was not done in the sample example given to us). There is no clarity on how to get a HD in the presentation either. So I agree with the review made in 2017, "needs more clarity for instructions on assessments".

Anonymous, Semester 1, 2019

needs more clarity for instructions on assessments

Anonymous, Semester 1, 2017

Overall the content was decent, but just the execution by the unit coordinator lacked clarity

Anonymous, Semester 1, 2018