Barry J. Babin, Eric Harris

For sale by Mana for $70

CB 7

Barry Babin, Eric Harris

For sale by Georgia for $40


Written by Salmah

• Chapter 1 - What is CBE and why should I care? Week 1 • Chapter 2 - The consumer behaviour value...

57 pages, 20185 words

Consumer Behaviour Exam Notes

Written by Georgia

Topics: - Introduction to consumer behaviour - Perception - Internal influences - Personality,...

23 pages, 10871 words


We don't have any tutors for this subject yet.

Why don't you become the first?
Become a tutor for MKT2CBE


Just completed this subject and thought it was great! Very interesting insight into consumer behaviour that I will definitely utilise in the future. Would recommend :)

Anonymous, Semester 1, 2015