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Barry J. Babin, Eric Harris
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Barry Babin, Eric Harris
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NotesView all MKT2CBE notes
Written by Salmah
• Chapter 1 - What is CBE and why should I care? Week 1 • Chapter 2 - The consumer behaviour value...
57 pages, 20185 words
Written by Georgia
Topics: - Introduction to consumer behaviour - Perception - Internal influences - Personality,...
23 pages, 10871 words
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Just completed this subject and thought it was great! Very interesting insight into consumer behaviour that I will definitely utilise in the future. Would recommend :)