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George Edward Belch, Michael A. Belch, Gayle Kerr, Irene Powell

ISBN 978-1-74307-865-5

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Members reported this textbook was used for:

MMK738 at Deakin

MKG2460 at Federation

MKTG30010 at UniMelb

BX2082 at JCU

MKTG3112 at USYD

BS205 at UND

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