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Consumer Behaviour Notes

Textbook Used: Garlin, F. (2014). Consumer Behaviour. McGraw-Hill Education. Chapters covered: 2-...

96 pages, 43618 words

Consumer Behaviour Notes

A detailed set of study notes pertaining all the core elements and topics of the unit: Consumer Beha...

42 pages, 16143 words


$15 per hour

ACE YOUR EXAMS AND ASSESSMENTS !!! Psychology, HR, Science, and Nursing are the subjects I most l...


A boring unit, with lots of theory to remember and content heavy. I do not like this unit and I would not recommend. The group assessment was a nightmare.

Anonymous, Semester 2, 2019

Want to read a textbook that wildly misinterprets psychology research? Then this is the course for you! It's got everything from fundamental misunderstanding, right up to outright misrepresentation of facts. Would you like to be very concerned about whether a degree actually means anything? Want to feel like you could work with your grandma to write a textbook, then succeed in publishing it with no apparent fact checking? Ever see business people borrowing terms from other fields and using them for weird and unrelated things in ways that make no sense at all, then wonder "hey, what would happen if we tried to borrow EVERYTHING from a field and butcher the entire lot?"

Anonymous, Semester 1, 2018

As a summer unit, very cruisy and not as full-on as one would expect! Chris is a fantastic lecturer and really makes the unit enjoyable. The textbook as somewhat dull and un-interesting but by breaking down each chapter and managing your time, successful completion of the unit should be a breeze.

Anonymous, Semester 2, 2016

This subject was very interesting but also very challenging. Class tests are very detailed and add up so study hard or be a good guesser! For the final exam it is too hard to study all the content so I would recommend focusing on the aspects that they hint at in class and in the final exam practise documents. Read the textbook every week and read ahead if you can! The chapters are piled on at the end so read ahead if you know you won't have time closer to the end of semester. All in all a useful subject and good luck!

Anonymous, Semester 2, 2016

You definitely have to study the textbook for all the in-class quizzes. The marks from the in-class quizzes adds up and will help ensure that you pass. Very interesting unit overall which ties in with aspects of psychology and why people make buying decisions.

Anonymous, Semester 1, 2015