MKTG2305 Notes

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Lots of effort Colour coded, notes come from lecture notes and textbook and tutorials combined...

40 pages, 10161 words

MKTG2305 Marketing Research Final Exam Notes

Written by Joce

You wouldn't think that MARKETING would have any association with STATISTICS, but IT DOES! It is bec...

17 pages, 6471 words

MKTG2305 Notes 2016

Written by Jess

Neat, logically organised, highly detailed notes. Each chapter from textbook summarized into dot p...

67 pages, 18739 words

MKTG2305 FULL Semester Notes

Written by Zoe

A clear and colourful set of notes, mainly outlining the content covered within lectures and the tex...

28 pages, 10126 words


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Nature of the statistics can be a bit boring but the unit is organised very well. Lecturer and tutors are helpful and useful. Concepts can be easy to grasped if you practice using SPSS often and interpret them. Not an overly stressful unit but not a cruisy unit either.

Anonymous, Semester 1, 2018

Uwana is great lecturer, very enthusiastic and approachable - tbh probably the best thing about the unit. The unit does have statistics in it and the tutorials do not really help with your understanding of the statistics/ marketing research, as a lot of the information is dictated to you and you cannot really ask questions, as you are trying to keep up with following instructions to use the SPSS data in the lab and the structure of the sentences. It is a compulsory unit if you are taking marketing major. I would suggest you do not miss a lab, otherwise you will quickly fall behind and struggle in the exam. Thankfully the recap revision lecture outlined a lot of what was in the exam - so that made is easier. Try and get a good group, as there is a large report required (25+ pages) and recorded presentation.

Anonymous, Semester 2, 2016

Unit was run really well and everything seemed super organised thanks to Uwana. Very similar to STAT1520 so I would suggest doing stats prior or in conjunction with the MKTG unit.

Anonymous, Semester 1, 2016