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Uwana is great lecturer, very enthusiastic and approachable - tbh probably the best thing about the unit. The unit does have statistics in it and the tutorials do not really help with your understanding of the statistics/ marketing research, as a lot of the information is dictated to you and you cannot really ask questions, as you are trying to keep up with following instructions to use the SPSS data in the lab and the structure of the sentences. It is a compulsory unit if you are taking marketing major. I would suggest you do not miss a lab, otherwise you will quickly fall behind and struggle in the exam. Thankfully the recap revision lecture outlined a lot of what was in the exam - so that made is easier. Try and get a good group, as there is a large report required (25+ pages) and recorded presentation.

Anonymous, Semester 2, 2016

Unit was run really well and everything seemed super organised thanks to Uwana. Very similar to STAT1520 so I would suggest doing stats prior or in conjunction with the MKTG unit.

Anonymous, Semester 1, 2016
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