This subject was a joke. I learnt nothing.

Great subject! Can see the real world application of all the content. Text book was also very good. Just make sure you like your group as your stuck with them all Semester and can be hard if you have someone who doesn't participate.

Pretty interesting

The group project was well structured and kept the semester ticking along. Exams were fare. Similar to most Marketing subjects at Usyd, if you rote learn the lecture slides you can basically get 100%. Tutorials were a little drab this time around, with them mostly dedicated to doing parts of the group project week by week. Be aware, there are parts of the group project that don't get covered in the tutorials, so if you only do what's required in tut's you'll surely end up with a mark <60 for group project. Tutor is lovely - Evelyn. Lecturer is really nice - Jeffrey, but subject matter is incredibly boring making lectures a good place to grab a quick nap.