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MARK320: Social Marketing - Subject Notes

Comprehensive notes taken in lectures on the following topics: - Social Marketing: Introduction -...

52 pages, 16245 words

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Reviews

Brilliant subject! It took 3 years of learning the ins and outs of product and services marketing to really find my purpose. This is not social media marketing! It is marketing for social change. If you have ever wanted to make a difference, change someones life or just want to learn about a positive and responsible from of marketing this subject is for you. Hot tip: This subject broadens your mind on many social issues. Before the semester starts start to associate yourself with a habit/cause you would like to improve.

Anonymous, Semester 2, 2015