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NotesView all MARK2051 notes
1. Consumer Behaviour & Marketing Strategy 2. Problem Recognition & Consumer Goals 3. Stimulus Per...
88 pages, 27328 words
HD Result Consumer Behaviour: Notes, Sample Exam Questions, Revised Articles, Quiz Answers and FULL Model
This is my compilation of EVERYTHING Consumer Behaviour for MARK2051. I achieved a 90 in this subjec...
76 pages, 23133 words
Notes taken from textbook Topics Included: - Consumer Behaviour and Marketing Strategy - Proble...
62 pages, 28779 words
Comprehensive MARK 2051 notes with chapter-by-chapter headings. Each Chapter includes summarised inf...
38 pages, 5929 words
HD Notes for the 3x20% quizzes for MARK2051 Consumer Behaviour. Don't waste your time or money with...
29 pages, 12288 words
Notes cover all topics from Weeks 1-13. Includes lecture notes, as well as notes from textbook readi...
92 pages, 20039 words
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4th year Undergraduate Student for Bachelor of Commerce (International), major in management and mar...
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Studying Science and Business at UNSW. I encourage face-to-face contact or Zoom tutoring in orde...
Interesting class that shows how psychology is used in marketing to communicate with the consumer. Also showed how data and attitudes can be used to inform strategy.
Anonymous, Term 1, 2019
Fairly easy, interesting content that blends psychology and business, fun group assessment involving FMCG research and advisory, case studies do sometimes feel outdated/irrelevant to Australia
Anonymous, Semester 1, 2018
Interesting, but has very little relevance to my design degree