Advertising: An Integrated Marketing Communication Perspective

Belch, George

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✔ ULTIMATE H1 Summary (89%) ✔ MKTG30010 : Advertising & Promotions

Written by Viv

✔ Ultimate H1 Summary Notes ✔ (The sample is just thumbnails for preview, the actual note is in fu...

25 pages, 32801 words

(H1) Advertising & Promotions (MKTG30010) Lecture Notes

Written by Brenda

Advertising & Promotions lecture notes extracted from the lecture slides, supplemented with my own n...

57 pages, 10581 words

Section B: Exam Notes for Apple HomePod Case

Written by Himal

Brief notes on lectures and identified relevant sections from lecture slides that relate to the Appl...

19 pages, 3363 words

Comprehensive Easy-to-Read MKTG30010 Lecture Notes (2017)

Written by Andrea

Comprehensive summary for each lecture, complemented with explanatory notes and plenty examples....

58 pages, 14974 words

COMPLETE Advertising & Promotions lecture + reading + tutorial notes (SEM 2 2017)

Written by Chi

Comprehensive notes compiling a lot of the lecture materials, plus example ads, and some tutorial no...

57 pages, 12411 words

COMPLETE Advertising and Promotions Note

Written by Chi

COMPLETE MGMT30010 Advertising and Promotions Note! Detailed but summarized! Notes include inf...

40 pages, 7700 words

Advertising and Promotions Notes

Written by Kaisy

These notes have been collated to provide a summary of the course, which will in turn help you to re...

60 pages, 20492 words

Advertising and Promotions Summary Notes

Written by Lewis

These are concise, easy-to-follow summary notes, which are ideal for exam preparation. Guest lect...

21 pages, 3908 words

Advertising and Promotions Notes

Written by Mena

A set of notes including all the relevant material from lecture slides (Semester 2, 2016). Includes...

59 pages, 15111 words

Comprehensive Advertising and Promotions Lecture Summary

Written by Ron

A comprehensive lecture summary for Advertising and Promotions (MKTG30010) at Unimelb. Semester 2,...

29 pages, 4385 words

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Reviews

Seems easy during the course but very hard to get high mark in exam.

Anonymous, Semester 2, 2017

Group assignment presentation was meh. Overall subject was easy to understand.

Anonymous, Semester 2, 2017

Awesome subject, great content, fantastic tutors and a highly valuable subject.

Anonymous, Semester 2, 2015

Great use of practicality and theory

Anonymous, Semester 2, 2014

Great subject! Danielle is an excellent lecturer and excites the students with lots of different examples of good and bad advertisements on youtube. The subject was fun although there is a lot of content to study for the exam.

Anonymous, Semester 2, 2015