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12 textbooks listed

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11 subject ratings

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Reviews and tips for MKTG20008

Enjoyable subject relative to current industry issues and trends. Group assignments were pretty straight forward.

Anonymous, Semester 2, 2017

Shala makes the subject practical and fun. It's great to hear how Strategy is used in the real world from someone who has industry experience and can relate it.The tutes have many activities to keep you engaged.

Anonymous, Semester 2, 2017

This subject is great and the assignments are relevant to marketing in the real world. Relatively easy to do well in the subject, and it's not very burdensome because both the assignments are done in a group of four students. Just got to make sure you choose your members well. Other than that, Greg was a fun tutor and Shala was a great lecturer, and the quizzes she prepares for our weekly tutorials were very helpful in helping us revise our content.

Anonymous, Semester 2, 2017

Greg's lectures are honestly fun to attend. He's very experienced and approaches the subject at a more practical mindset--which i really appreciate. In contrary to friends' comments, i think the textbook was useful to have especially when the theories get complicated. The assignments are tough, but work hard on the first one and that will definitely support you for the second.

Anonymous, Semester 2, 2016

Greg is a great lecturer. He tries to really make students understand what marketing is like in the "real world". If you have the chance, go to Tom's tute! The assignments are a lot of work (especially the first one), don't do it last minute ;)

Anonymous, Semester 2, 2015
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