Social Marketing - Good Intentions

Webster, C., Carter, L., D’Alessandro, S. and Gray, D

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Social Marketing

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Strategic Social Marketing

Jeff French, Ross Gordon

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Strategic Social Marketing

Jeff French, Ross Gordon

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Social Marketing

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Current Research in Sustainability

Grant Jones

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Strategic Social Marketing

Jeff French, Ross Gordon

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Strategic Social Marketing

Jeff French, Ross Gordon

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Strategic Social Marketing

Jeff French, Ross Gordon

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Strategic Social Marketing

Jeff French, Ross Gordon

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Excellent High Distinction MKTG309 Complete Notes (23 Downloads to Date)

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MKTG309 notes compiled throughout the semester through the use of lecture slides and the recommended...

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Comprehensive MKTG309 Unit Notes

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Amazing notes covers everything needed for MKTG309

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MKTG309 Lecture Notes

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Macquarie University MKTG309 - Social Marketing and Sustainability Notes Thorough notes complied...

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Reviews

This is a very interesting unit. The content is easy to understand and interpret and it's very interactive as you have to create your own social marketing campaign. The lecturer is very informative, knowledgeable and I have learnt a lot from her. My only issue is that my tutor KRISTINE ROBIDA is a very nasty marker and academic. She may seem very nice and innocent, but don't be fooled by her evil facade. If you have her in the future, make SURE you change classes ASAP.

Anonymous, Semester 1, 2018

Unstructured but easy content

Anonymous, Semester 1, 2017

Very different to the other marketing subjects, which what makes it more interesting! As long as you keep up with the lectures/readings each week and ensure you have a decent group for the group task, you will be fine. Some parts are pretty easy and because the content is relateable and engaging, it makes the subject easier to complete.

Anonymous, Semester 1, 2016

This would have to be my favourite subject at uni. Make sure you get a decent group for your presentation and be willing to go outside the box for your campaign. Definitely recommend MKTG309!

Anonymous, Semester 2, 2015

Great choice for an elective and completed my non-law minor.

Anonymous, Semester 1, 2015

Interesting subject and case study examples in each of the issues addressed. Content was clear and easy to understand. You develop a social marketing campaign which is a practical learning experience.

Anonymous, Semester 2, 2014