Advertising: Concept and Copy (Third Edition)

George Felton

For sale by Hayley for $40

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Lots of room for creativity and discussion. There is a marketing side to it in ways. Assessments were interesting and lectures were engaging - easy to keep up with. Textbook was very helpful, especially with quizzes and assignments

Anonymous, Semester 2, 2015

Fun subject, lets you unleash your inner creativity. Most difficult/tedious part was having to go around interviewing people for an assignment. Pretty cringeworthy.

Anonymous, Semester 2, 2015