Services Marketing

Jochen Wirtz, Christopher Lovelock

For sale by Liying for $70

Services Marketing

Jochen Wirtz, Christopher Lovelock

For sale by Ariane for $80

Essentials of Services Marketing

Christopher H. Lovelock & Jochen Wirtz & Patricia Chew

For sale by Elly for $70

Essentials of Services Marketing

Jochen Wirtz, Christopher H. Lovelock, Patricia Chew

For sale by Izzy for $70

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Reviews

Great unit, liked the tutor and lecturer. Group project does not involve a presentation, just complete a blueprint and short report. Pretty easy to do well as long as you keep up with the 2 case studies during semester, but they don't let you know that the textbook is actually free to access online through onesearch, so make sure you find it there rather than purchasing!

Anonymous, Semester 2, 2019