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2018 MKTG3307 HD Notes

Highly detailed notes from weeks 1-13 Clearly formatted with dot points, hierarchal headings and bo...

63 pages, 20578 words


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You need a good group. The group assignment almost killed me because only 2 people worked properly in my team. However thanks to SPARKPLUS, I was really happy with my mark. The other assessments were manageable. No need to watch lectures for an HD, but they are definitely very useful if you want to actually learn the basics of digital marketing.

Anonymous, Semester 1, 2021

It was a good unit and quite easy to complete - however u need a good group for the project and to find for both the assignments a company or person that can work with you. There isn't a whole lot of content that you drown under but it all seems to be relative to modern-day and up to date.

Anonymous, Semester 1, 2021

Easy assignments, make sure to get a good group. Easy HD.

Anonymous, Semester 1, 2021

This unit is now called Digital Marketing. Overall an ok unit, I learned a lot from the lectures and assessments (they gave me hands on experience and I find it quite fun to make). I think if you do all the assignments properly and get a good group too for the group project (very crucial), it's easy HD. The plus point is that there is no exam. The only downside is probably the lack of organisation and also communication between lecturer and tutors. Some of the assessments are also not clear but the lecturer and tutors are always there to answer our questions.

Anonymous, Semester 1, 2021