Advertising and Promotion
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Written by Jess
Neat, logically organised, highly detailed notes. Each 50+page chapter summarized into dot points....
74 pages, 17767 words
Written by Kate
MKTG2238 notes based on lectures used for the exam.
42 pages, 13457 words
Written by Katie
Combination of notes from MKTG2238 lectures and the assigned text: Integrated Marketing Communicatio...
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Written by Zoe
Well structured MKTG2238 notes based on lectures, tutorials & additional readings. Notes are well or...
42 pages, 14746 words
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I have a bachelor of Commerce majoring in marketing and my second major in social psychology. I'm...
Great tutor for this unit and energetic lecturer! Some of the group assessment criteria was pretty outdated. Make sure you get a good group for the marketing campaign. Mid-sem exam pretty easy, as it is multi-choice, the end of sem exam is short answer questions. Common sense will get you through the unit and a basic understanding of marketing.