Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Hannah for $75

Consumer Behaviour: Implications for Marketing Strategy

Quester, Pascale

For sale by Jazreel for $65

Consumer Behaviour: Implications for Marketing Strategy

Quester, Pascale

For sale by Kenanga for $140

Consumer Behaviour: Implications for Marketing Strategy

Quester, Pascale

For sale by Tai for $120

Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Vania for $80

Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Jordan for $80

Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Jessica for $70

Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Alex for $80

Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Jen-Lin for $50

Consumer Behavior, Global Edition

Michael R. Solomon

For sale by Mairead for $50

MKTG1204 Exam Notes

Written by Nadia

These MKTG1204 notes are a detailed and comprehensive collection of all the necessary information yo...

90 pages, 39293 words

MKTG1204 - Comprehensive notes package

Written by James

Lecture, Tutorial and Textbooks notes. Effectively defines key concepts, terminology and applies co...

57 pages, 24576 words

Introduction to Consumer Behaviour

Written by Sophia

Detailed notes on the whole semester - taken from the textbook, lectures and tutorials. Includes dia...

72 pages, 23480 words

MKTG1204 Notes

Written by Jehu

Full summary of the book. From the book Consumer Behavior: Buying, Having, and Being by Michael R....

49 pages, 25351 words

MKTG1204 Semester Notes

Written by Zoe

Colourful, Clear & Straight to the point notes. Covering all topics throughout the whole semester....

19 pages, 5122 words

MKTG1204 Notes 2015

Written by Jess

Neat, logically organised, highly detailed notes. Each 60+page chapter summarized into dot points....

56 pages, 16804 words

Michaela

$40 per hour

I have a bachelor of Commerce majoring in marketing and my second major in social psychology. I'm...

James

$35 per hour

Hi, I'm James and I'm currently studying a double major in Political science and history (Third Year...

Reviews

A straightforward unit if you read the textbook and understand the concepts. Lecturer and tutorials were not particularly helpful. Lecturer spends too much time talking about easy to understand concepts with examples - always going overtime. Assessments are pretty easy going, MCQ for the most part with a group presentation and a extended answer for the final exam. Easy to achieve D or HD if you read the textbooks.

Anonymous, Semester 1, 2018

Easy to get a HD - concepts are all pretty common sense. Least time and commitment ever needed for a unit.

Anonymous, Semester 2, 2016

Well... the lecturer was not very efficient. Would end up drifting off topic, providing too many life experiences during lecturers and spend too much time explaining very basic principles and points. Due to this only half of the lecture notes would be covered in a two hour lecture, then at the next lecture he would cover the other half of last week's lecture notes. So by the end of the semester you were behind easily three/four topics/chapters even if you attended all the lectures. The expectancy is for you to read the textbook. The end of semester exam was a joke, just the most random multi-choice questions you could imagine. Also, please note that I got a distinction for the unit overall - I asked other students their thoughts on the unit and they were very similar (so I am not a lonesome disgruntled student)! One or two of the weekly quiz marks were random surveys, very little to do with the topic. No feedback on the weekly written assignments - so you did not know how to improve. If I did not have to take this unit, I most definitely would not have. Although, if you just want a very easy ride, not learn anything and guess answers in the mid/end semester exams - then this is the unit for you.

Anonymous, Semester 2, 2016

Basic unit as long as you focus heavily on content and terminology. The lectures are direct replicas of the textbook and are therefore not needed

Anonymous, Semester 2, 2016

Simple unit, concepts are pretty basic. If you want an easy broadening would recommend.

Anonymous, Semester 2, 2016

Pretty interesting unit with easy mcq exams

Anonymous, Semester 1, 2016

Exams are multichoice and pretty easy. Found the lectures a little useless though

Anonymous, Semester 2, 2015

Interesting unit - lecturer however tended to go a little off track at times. Well set up and engaging overall. Textbook was very handy!

Anonymous, Semester 2, 2015

Super interesting! Absolutely loved it and the I could pick up the textbook just for recreational reading.

Anonymous, Semester 2, 2015

Very interesting unit and easy to pass. You just need to read the chapters!

Anonymous, Semester 2, 2015