Marketing Strategy and Competitive Positioning

Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John Rudd

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Reviews

Led by the king of Sparta himself, Elias give it to you straight. You are either up for the challenge or not. Course content really brings all the concepts you have learnt in other marketing subjects and rolls it into one hell of a subject. Hot tip. Go to the first lecture! You will get to choose your groups based on people who attend the lectures and that is invaluable.

Anonymous, Semester 2, 2015

Good subject. Covers useful aspects of Marketing and the assignment is excellent wherein you develop your own Marketing Plan. Definitely a subject i would recommend to anyone wanting to pursue a career in Marketing

Anonymous, Semester 2, 2014