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Highly recommend! A really interesting subject and very practical. You get immersed into the marketing/media world and get to do some fun assignments like campaign analysis and camapign development. It isn't super easy, as it's very different to typical essays in Arts or other Media Com subjects. But highly recommend as it is so interesting and lectures were really engaging

Anonymous, Semester 2, 2022

I withdrew from one of my elective subjects and moved to Marketing Communication in week 3 of the semester. This subject is REALLY ENJOYABLE. Especially when I was asked to analyse an existing campaign and develop a campaign from my chosen brand. Lecture content are interesting, and the tutorials are engaging!! Shoutout to Triparna Gandhi for being a good tutor for me!!

Anonymous, Semester 2, 2020

Lectures are interesting and easy to follow. This subject is mainly about how to make successful marketing campaigns so it was beneficial for me. Highly recommended! Btw I think Wonsun is a wonderful lecturer:)

Anonymous, Semester 2, 2020

Easy to catch with, very easily understandable concepts. Lecture has taught it in a very applicable sense (with real-life ad examples), and tutorials help to enhance those knowledge learnt.

Anonymous, Semester 2, 2019

Awesome subject! Really interesting topics. The assessments are manageable and don't want to make you smash your head in.

Anonymous, Semester 2, 2018

10/10 highly recommend!! not many readings, easy to follow and write the assignments.

Anonymous, Semester 2, 2017

Tutorials are very clear, Ryan's great at making everything practical. But Wonshu is a hard lecturer to follow. Nothing much insightful about her comments on the textbook. But easy subject overall.

Anonymous, Semester 2, 2017