Principles of Marketing

Armstrong, Gary et al

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Marketing Principles Summary notes

Complete summary of the course, which provides in-depth analysis of key parts. Concise informati...

35 pages, 10713 words

MKTG1025 Marketing Principles Revision Notes (week 1 - 12)

These condensed notes cover all topics (week 1 - 12) in the course and will most definitely be all y...

21 pages, 3799 words

Exam Revision

Includes all MKTG1025 notes retrieved and topics learnt from the whole semester with definitions.

56 pages, 16447 words


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Lectures were actually a joy to go to. Assessments were varied to keep things interesting.

Anonymous, Semester 1, 2017

This subject is GREAT! Really interesting concepts and theories (in my opinion) and lectures are very engaging. MCQ's that you do with a group are quite simple, as long as you use the blackboard quiz links. The game is fun, but make sure you always ask tutors for tips as most are always willing to help. The exam (at least in sem 1 2017) is quite lengthy, so really know the content before exam period.

Anonymous, Semester 1, 2017

Multiple Choice tests are quite easy, since your in a group of at least 3-4 people and the game is sort of easy if you follow the tutors tips. However you have to know the theory of each chapter of final exam, since the topics are randomly chosen .

Anonymous, Semester 2, 2013