Marketing Planning And Implementation
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9 textbooks listed
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6 subject ratings
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Tough subject. The workload was very heavy and the video lectures were very dry. I struggled with the Viva Voce exam as my questions were very difficultAnonymous, Semester 1, 2017
The content and skills are useful but be prepared for the presentation as they're likely to interrogate you. The Viva Voce exam was also tough as some of the questions were overly specific. The video lectures were incredibly dry and my tutor was weirdly vague when answering questions and often avoided them or just didn't answer so be prepared to hound them for feedback on your ideas and work.Anonymous, Semester 1, 2017
It's really an interesting subject that will improve skills of transferring theory to real practice, although the workload is a little bit heavy.Anonymous, Semester 2, 2015
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