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Public Relations Theory

Written by Jessica

Lecture Notes for Week 1 - 10 for Macquarie University MAS389.

25 pages, 2000 words


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A good intro to PR, and not a far cry from the usual experience of a media unit. If your background is elsewhere, like marketing for example, it may take some time to get into a groove with it. But if you keep up with the readings and lecturers, this unit isn't too difficult. Assessments take time and careful editing, so ask your tutors if you need help. A couple big tasks, but no exams.

Anonymous, Semester 1, 2017