very thoughtful lecturer teaching a comprehensive and systematically designed course! i loved it. gave me a lot of new perspectives about brands that i would never have known as a consumer.

The knowledge and skills i gained in this course has helped me with my first entry level marketing job. I highly recommend this course. It was great for gaining strong understanding of branding and how business activities affect a brand. Also not just looking at basic marketing theories but the real life consequences that come with a business/ marketing decison. This course is tailored to ensure you remember just about everything taught, as long as you attend all classes. Also had interesting guest lecturers come in.