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MKF2801 Marketing Insights NOTES

Includes full semester notes weeks 1-12 covering all topics: - Industries and Markets - MACRO Anal...

24 pages, 5582 words


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shittiest class. shouldn't have taken it, now do yourself a favour and don't take this unit mate

Anonymous, Semester 2, 2021

Worst uni coordinator ever! Changed the assignment so much from previous years it became almost impossible to complete. We weren't allowed to use major databases and when you ask him questions he refuses to answer any. This unit used to be an EASY HD in previous years but BEWARE. HE will have you calculating growth rates and macro trends over the next five years and information not taught in class and when you ask for help he refers you to the library. Assignments were based on a niche industry with almost no info available on the internet. Lecturer and tutors are not on the same page. I asked the lecturer how to do something and had regular consults but the tutor marked this as being incorrect and the lecturer backflipped on our previous conversations and also said this wasn't correct despite him telling me to do it a particular way. You can barely contact the tutors as they say they have to work at other unis and can only respond to emails on one day. The tutors interpret the assessment differently to the lecturer which causes major problems. Despite accurately doing the assignment based on this niche industry, I scored lower marks than people who photoshopped graphs to make the cosmetic industry look like the organic cosmetic industry (which has barely any info available). and used the wrong industry data. These people got high HDS and we were told to use their assignments to form our group assignment. Despite their assignments being totally opposite of what the lecturer wanted. Rude lecturer called David who swears and makes rude remarks and comments at students, has a temper and is very organised. All of this makes the unit workload 10 x more than what it needs to be and you end up with poor grades. WORST UNIT I HAVE EVER TAKEN AT MONASH. VERY POORLY RUN.

Anonymous, Semester 2, 2018

This unit is the worst! Even though I got D overall, I still disliked the way the unit was structured. Three assignments were heavily linked (and consisted of 70% of your final grade). If you do bad on the first one (30%), expect to do poorly on the other two (20% each). Tutors' feedback on the three assignments were not helpful and it didn't feel relevant nor helpful to the other consequent assignments. I put in the most work for this assessment and I did not even feel like I got the mark I deserved. Many students say that they also had the same struggle. It's not worth doing this unit. Every time I think of doing this unit and learning the content, I just want to scream so badly because it is HELL.

Anonymous, Semester 1, 2020

Horrendous unit, really bad group assignment design + review system, assignment rubric was unclear and assignment feedback marking was inconsistant as well. I tried to get more feedback regarding why on certain sections were marked poorly even though it addressed the marking rubric and the responses didnt even try to explain it. (Just said stuff like the feedback is not for discussion what does that even mean??) SETU closed 2 weeks before the last 2 assignments were marked (what a fucking joke) and the "remark" of my assignment didnt provide any new feedback, they just slapped on another random lecturer's name and said it was remarked. Its pretty sad that the reviews from 3 years ago are still relevent, such as only being able to use IBIS world as a reference and writing about an extremely new industry in Australia makes it almost impossible to find any "credible" sources of information. Lecture and tutorial notes are horrible organised especially in the sections about customer and competitor analysis where even my other units explained better as a sub-topic, and alot of the skills "required" for the assignments are not even taught properly. I had to put in DOUBLE the hours then my other units which I got HDs for to try and piece the content together and relearn the majority of the concepts from other units/sources but I still got a bad grade.

Anonymous, Semester 1, 2020

The unit was alright but the group assignment was hard to coordinate.

Anonymous, Semester 1, 2017

One of the worst units I have studied so far! The unit coordinator was academically inept, to say the least. I understand having someone teach a unit based on having substantial industry experience is beneficial for students, however, in this case, I felt as though there was no added value. Even the content that was taught was regurgitated from Marketing Theory and Practice, so you are pretty much stuck with learning nothing new. In-class workshops were just as bad as the group assignment. If you are stuck with incompetent and unmotivated group members, good luck on receiving a good score regardless of your effort. This is my first ever review for a unit and all I can say is DON'T DO IT.

Anonymous, Semester 1, 2019

IT'S A TRICK! EASY HD! NOPE! The new unit coordinator has made things more "INDUSTRY" appropriate and expects that we do the job of a PHD student while researching. You can't use IBIS where everything is available and most of the easy things are BANNED. When you ask a question, we get referred to 658.8 and the tutors don't reply to emails as they work one-day a week. I had my tutor delegate my email to the other who then said sorry I don't reply to emails on Thursday and Friday.

Anonymous, Semester 2, 2018

pretty fun unit!

Anonymous, Semester 1, 2017

Subjects like these require good coordination among tutors and lecturers, unfortunately there wasn't much of this done during my semester. Assignments and projects are heaps fun to do!

Anonymous, Semester 2, 2017

Interesting unit, but group assignment worth a fair amount of the final grade made it difficult to do well in a big group.

Anonymous, Semester 2, 2017