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Unit Summary

Summary of entire unit including diagrams.

32 pages, 9686 words

MKC3460 Summary Notes

Summarised weekly notes with added exam information. Highlighted areas were hinted key areas for the...

20 pages, 10924 words

Integrated Marketing Communication Notes

Detailed and colour coordinated semester notes from weekly lectures for IMC at Monash

58 pages, 13996 words

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Reviews

Did not enjoy this unit at all. Terrible lectures, boring content, no guidance with assignments. If you're thinking of picking this unit as an easy elective for your marketing major - DON'T

Anonymous, Semester 1, 2021