Principles of Marketing

Armstrong, Gary et al

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Marketing Management

Kotler Keller

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Marketing Management + MyMarketingLab

Philip Kotler, Kevin Lane Keller

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing (Aus)


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Principles of Marketing (Aus)


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Marketing Management Summary Notes (High Distinction Grade)

Written by David

These summary notes really helped me in revision for the exam. I got a HD (88) overall in the subjec...

35 pages, 10782 words

Marketing Fundamentals Comprehensive Exam Notes

Written by Emily

Great summary of course for MMK277 exam

9 pages, 3305 words

Marketing Management Summary Notes

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In depth notes for the seminars each week. Good understanding of the topics.

35 pages, 11000 words


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Not so challenging

Anonymous, Semester 2, 2014

i loved this subject! the exam is based off your weekly workbook and you could probably do it as an easy elective

Anonymous, Semester 1, 2015

Really didn't like the way this was presented. Exam was super easy despite lots of definitions to memorise

Anonymous, Semester 2, 2012