Description

This document explores international business (IB) and multinational enterprises (MNEs), integrating theoretical frameworks like Dunning’s OLI Paradigm and the Uppsala Model with practical insights. It covers MNE definitions, motivations, entry strategies, cultural influences, and emerging trends like born globals and digital platforms, emphasizing strategic, ethical, and operational dimensions in global markets. Study Material Includes: Why Multinationals?: Role in global economic integration. Industry/Geographic Distribution: Sectoral and regional MNE spread. What is an MNE?: Firms managing cross-border value activities. Foreign Direct Investment (FDI): Equity investments for internationalization. Cross-Country Distance: CAGE framework’s impact on strategies. Emerging Markets: Growth and risks in BRIC economies. Anti-Globalization: Resistance affecting MNE operations. Why/How Firms Internationalize: Motives and processes. Key Decisions/Concepts: Strategic choices in IB. FDI Trends/Theory: Patterns and OLI Paradigm. Motives/Role of MNEs: Market, resource, efficiency-seeking.


UniMelb

Semester 2, 2024


79 pages

19,000 words

$29.00

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