Event Sponsorship and Revenue Notes

Description

This includes all lecture notes as well as additional notes from the textbook including chapter summaries Topics covered include: 1) Introduction 2) Sponsorship and Partnership 3) Event Sponsorship (1) 4) Event Sponsorship (2) 5) Corporate Social Responsibility and Event Sponsorship 6) Other Revenue Sources – Grants, Merchandising and Licensing 8 ) Other Revenue Sources – Fundraising, Donations, Hospitality services, Auctions and Competitions 9) Broadcast and Media 10) E-Marketing, Online and Technology