Strategic Marketing
By: David W. Cravens, Nigel Piercy
Hardcover | 14 February 2008 | Edition Number 9
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ISBN: 9780073381008
ISBN-10: 0073381004
Series: MCGRAW HILL/IRWIN SERIES IN MARKETING
Published: 14th February 2008
Format: Hardcover
Language: English
Number of Pages: 800
Audience: General Adult
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Edition Number: 9
Edition Type: Revised
Dimensions (cm): 26.1 x 21.0 x 3.5
Weight (kg): 1.64
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