Marketing Management

Millennium Edition: International Edition

By: Philip Kotler

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Paperback | 1 July 1999 | Edition Number 10

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For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Management & Management Techniques Management of Specific Areas Sales & Marketing Management

Marketing in the Twenty-First Century
Adapting Marketing to the New Economy (NEW)
Building Customer Satisfaction, Value, and Retention
Winning Markets: Market-Oriented Strategic Planning
Gathering Information and Measuring Market Demand
Scanning the Marketing Environment
Analyzing Consumer Markets and Buyer Behaviour
Analyzing Business Markets and Buyer Behaviour
Dealing with the Competition
Identifying Market Segments and Selecting Target Markets
Positioning and Differentiating the Market Offering Through the Product Life Cycle
Developing New Market Offerings
Designing Global Market Offerings
Setting the Product and Branding Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs
Designing and Managing Value Networks and Marketing Channels
Managing Retailing, Wholesaling, and Market Logistics
Managing Integrated Marketing Communications
Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing
Managing the Sales Force
Managing the Total Marketing Effort
Table of Contents provided by Publisher. All Rights Reserved.

Marketing Management

Millennium Edition: International Edition

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