Interesting subject, you certainly start thinking about how organisations market the product when you go out shopping. Lectures were really good as you get to watch plenty of ads which reveals the marketing elements. Would be useful to complete this subject if you were ever thinking about opening your own business as it provides as the subject name suggests 'fundamentals'. Tips for this subject, try and understand the concepts 'why would they do it that way?' rather than just remember it because the subject will try and test you on the more practical side of things in the final exam.