MKTG1045
Market Research
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Includes all MKTG1045 notes retrieved and topics learnt from the whole semester with definitions.
39 pages, 13932 words
MARKET RESEARCH NOTES (WEEK 1-12)
W1 - Introduction to marketing research W2 - The marketing research process W3 - Secondary data re...
17 pages, 4919 words
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Complex course content reinforced by a relatively easy exam. I believe the weight of difficulty can be balanced out more evenly.