24224 Pricing Strategies and Tactics Lecture Notes

Description

Notes include: 1. Value-based pricing 2. Strategy and pricing 3. Traditional approaches to pricing 4. Price sensitivity and margin arithmetic 5. Pricing and behavioural economics 6. Conjoint analysis 7. Survey-based approach & conjoint analysis 8. Conjoint analysis cont 9. Price segmentation and communication 10. Pricing in digital economy and service pricing